Current event # 2

Advertising is the huge sphere of business that brings billions of dollars. This fact makes it difficult to ban and restrict some types of ads that are deemed to have negative consequences and impacts on people. However, some steps and actions are already made by ones who consider advertising, especially, ads for children to be harmful.
According to the article “Brazilian Senate approves law restricting advertising to children” in World Federation of Advertisers, a draft bill that states “"[any form of advertising] of any product or service must always be directed at the adult public." was approved by the Standing Committee on Consumer Protection of the Brazilian Chamber of Deputies. This draft bill is intended to ban and restrict marketing of products to preadolescence and adolescence.
The draft bill is organized to deal with two types of marketing for two categories of children and its appeals and used strategies and techniques. For instance, “marketing to children under the age of 12” will be restricted to use of “animated characters, children, presenters or celebrities” and “special effects and excessive use of colour” (“Brazilian Senate approves law restricting advertising to children”). Another category of children are those who aged 12-18. Marketing to these children will be forced to “respect the naivety, inexperience and the feeling of loyalty to other adolescents” and “not induce the feeling of inferiority in the adolescent, in case he or she does not buy certain products”(“Brazilian Senate approves law restricting advertising to children”). Also this is important to mention that a bill forbids television advertising to be shown “fifteen minutes before and after children's TV shows”.
This kind of bills may be very helpful to curb with obesity that is partly caused by advertising of junk-food, protect our children from exercising dangerous diets as a result of promotion of “thin body image” and safe them from psychological stress and anxiety that can be resulted from exposure to ads.