Here the list of blogs of other students that I have visited and would like to recommend some of them.
In the blog "Distortion and alteration of reality through media", the author posted the article about how media make and create biased and false reality as a result of outside suppresion and inhibition. Journalists write biased and sometimes untrue articles because of the lack of money and time needed to make proper investigation of the issues. Nevertheless, I think that media in general and journalist in particular create distortion of reality becuase of their desire to make money from the happened events and issues, making them more riverting and exciting for readers and viewers.
Second blog is "Pro-Social Advertising".
Pro-social advertising is not such a common thing now,but the fact that the numbers of such ads slowly increase, give somehow the hope that our society will change to more positive "human" side from the side of corruption, wars, desire to make money from everything sometimes immoral things. Particularly, there is one great video about signatures campaign that perfectly illustrates today's situation when people do not care what happens around them and do not know under what they put their signatures.
Next, a blog where I found some new information is the blog "Emosic". I have never heard before about existence of murder music and what it is about until I visited this blog. I like that the author not only discribes the meaning of emo music and murder music but also brings examples for better comprehension of the matter. Especially, "Think critically, listen carefully and watch out." and " Emo: Teenage suicide. " are most interesting and useful articles, and sometimes controvercial. For example, in "Emo: Teenage suicide. " is given a link to a article about a boy's commitment of suicide as a result of bullies about his emo style and music. But I question if a boy's death was caused by emo music and style and ask why a boy actually turn to emo style? May be some individual or social matters and factors take place. This is a informative blog that I recommend to visit.
The blog "The Female Image in the Media" is full of different examples how actually "ideal bodies and faces" of women are made in the media. I think, this blog will be very useful for educational purposes of girls, especially, teens. Because it reveals the secret of "artificial beauty" that is boosted in ads, magazines, TV,in a very entertaining way.
Another blog that I visited is "War in Media". I recommend this blog becuase of "12 points of concern where journalism often goes wrong when dealing with violence"("War in Media") that I found very informative. Also there are some useful links to web pages that seem to be interesting and helpful for better understanding and explanation of the issue.
воскресенье, 11 января 2009 г.
пятница, 2 января 2009 г.
Current event # 2
Advertising is the huge sphere of business that brings billions of dollars. This fact makes it difficult to ban and restrict some types of ads that are deemed to have negative consequences and impacts on people. However, some steps and actions are already made by ones who consider advertising, especially, ads for children to be harmful.
According to the article “Brazilian Senate approves law restricting advertising to children” in World Federation of Advertisers, a draft bill that states “"[any form of advertising] of any product or service must always be directed at the adult public." was approved by the Standing Committee on Consumer Protection of the Brazilian Chamber of Deputies. This draft bill is intended to ban and restrict marketing of products to preadolescence and adolescence.
The draft bill is organized to deal with two types of marketing for two categories of children and its appeals and used strategies and techniques. For instance, “marketing to children under the age of 12” will be restricted to use of “animated characters, children, presenters or celebrities” and “special effects and excessive use of colour” (“Brazilian Senate approves law restricting advertising to children”). Another category of children are those who aged 12-18. Marketing to these children will be forced to “respect the naivety, inexperience and the feeling of loyalty to other adolescents” and “not induce the feeling of inferiority in the adolescent, in case he or she does not buy certain products”(“Brazilian Senate approves law restricting advertising to children”). Also this is important to mention that a bill forbids television advertising to be shown “fifteen minutes before and after children's TV shows”.
This kind of bills may be very helpful to curb with obesity that is partly caused by advertising of junk-food, protect our children from exercising dangerous diets as a result of promotion of “thin body image” and safe them from psychological stress and anxiety that can be resulted from exposure to ads.
According to the article “Brazilian Senate approves law restricting advertising to children” in World Federation of Advertisers, a draft bill that states “"[any form of advertising] of any product or service must always be directed at the adult public." was approved by the Standing Committee on Consumer Protection of the Brazilian Chamber of Deputies. This draft bill is intended to ban and restrict marketing of products to preadolescence and adolescence.
The draft bill is organized to deal with two types of marketing for two categories of children and its appeals and used strategies and techniques. For instance, “marketing to children under the age of 12” will be restricted to use of “animated characters, children, presenters or celebrities” and “special effects and excessive use of colour” (“Brazilian Senate approves law restricting advertising to children”). Another category of children are those who aged 12-18. Marketing to these children will be forced to “respect the naivety, inexperience and the feeling of loyalty to other adolescents” and “not induce the feeling of inferiority in the adolescent, in case he or she does not buy certain products”(“Brazilian Senate approves law restricting advertising to children”). Also this is important to mention that a bill forbids television advertising to be shown “fifteen minutes before and after children's TV shows”.
This kind of bills may be very helpful to curb with obesity that is partly caused by advertising of junk-food, protect our children from exercising dangerous diets as a result of promotion of “thin body image” and safe them from psychological stress and anxiety that can be resulted from exposure to ads.
понедельник, 29 декабря 2008 г.
Recommended web pages
There are some useful and helpful websites that dedicated to the theme “advertising and children”. One of them is Don’t Buy It that offers information about advertising tricks, some useful links to other web pages with different articles about ads and kids. Also in the part “Buying Smart” you find some tips how to be critical or think critically about ads by asking yourself questions such as “How do the actors using the product look? Do you think the product could make you happy or popular?”. In addition, the web page is very colorful and has nice and funny design that makes it more interesting not only to adults but also to children to visit and search.
Another good web page is MediaWise from National Institute on Media and the Family. There you can find latest news, research, and facts about everything that related to media including Advertising and Children. Parents can participate in discussions with other parents; get free parent guides if they click the section Get Involved. Different videos, useful tips and advices are offered in this web page.
Children meet with advertising everywhere and all the time that make them very vulnerable to commercials appeals. This exposure to commercials is harmful for children, but we can lessen ads influence through active participation in explaining the main purpose of commercials to children. We would like to recommend the web page PBS Parents that is created to help parents better communicate with their kids. Parents can find there information how help their children to avoid stress in learning new skills such as reading or writing, to develop creativity in children and make them to be interested in eating healthy food. In the part Issues and Advice is section Children and Media, parents can find good tips how to educate children of different ages be more conscious about advertising and its appeals. Also there parents can select the age of their child and find more information how to make child more media savvy in the particular stage of development.
Another good web page is MediaWise from National Institute on Media and the Family. There you can find latest news, research, and facts about everything that related to media including Advertising and Children. Parents can participate in discussions with other parents; get free parent guides if they click the section Get Involved. Different videos, useful tips and advices are offered in this web page.
Children meet with advertising everywhere and all the time that make them very vulnerable to commercials appeals. This exposure to commercials is harmful for children, but we can lessen ads influence through active participation in explaining the main purpose of commercials to children. We would like to recommend the web page PBS Parents that is created to help parents better communicate with their kids. Parents can find there information how help their children to avoid stress in learning new skills such as reading or writing, to develop creativity in children and make them to be interested in eating healthy food. In the part Issues and Advice is section Children and Media, parents can find good tips how to educate children of different ages be more conscious about advertising and its appeals. Also there parents can select the age of their child and find more information how to make child more media savvy in the particular stage of development.
Marketing to Children
This video was taken from YouTube.com and it illustrates how advertisers and psychologists work together to create more influential ads for kids.
воскресенье, 28 декабря 2008 г.
Academic essay
Nowadays, advertising is an inevitable part of modern society that penetrates into human life through different mediums of media. From television programs, movies to billboards and from the internet to print media and video games, advertisers try to catch our attention and influence our buyer behaviors with intention to meet their objectives. These objectives most of the time are to sell products or services and increase the profit. Advertisers seek, develop and use different strategies and techniques that enable them to catch customers’ attention, get to their minds and finally influence their behaviors and attitudes in a way that is suitable for advertisers. This is really important to notice and realize that children are becoming one of the main lucrative target audiences for advertisers because they can be easily influenced by ads and they actually influence most of the purchases of their families. According to research “young children-younger than 8 years-are cognitively and psychologically defenseless against advertising”(Strasburger) and they do not understand the real purpose of advertising. Children become victims of advertising that sways their behaviors, unfortunately, in the negative way. Consequences of such exposure can be children obesity, low self-esteem as a result of framing the body image in ads, consumption of unhealthy food and shaping good attitudes towards bad habits such as drinking and smoking.
Only on TV, children are exposed to 40 000 ads per year and learn behaviors that can be harmful for them (Strasburger). For example, children obesity is one of the problems that caused by fast-food advertising. This was proved from examination of children from 3 to 8 years old that they ask for junk-food as many times as they have seen television advertising of this food (“Television's Influence”). The study conducted by researchers from the National Bureau of Economic Research undoubtedly demonstrates that a ban of fast-food advertising will help to lower the percentage of overweight children by 18 percent in the United States (Lehigh University). Another negative effect of advertising on children is the increasing alcohol consumption. Even though advertisers claim that alcohol ads can influence only people who already drink and cannot prompt children to drink, researchers found strong correlation between increasing child’s consumption of alcohol products and alcohol advertising (University of Florida). Also they found that due to advertising, children have the positive attitude towards alcohol consumption.
Next negative point about advertising is child’s smoking. Many studies demonstrate that children’s smoking is tied with tobacco advertising. Also children who exposed to tobacco ads have more change to be smokers as adults (Strasburger).
Advertising that portrays good-looking and very thin females as the model of beauty influence young girls’ perception about themselves and their appearance. According to a study “69% of girls […] said that magazine models influence their idea of the perfect body shape” (“Eating Disorders”). Children, especially, girls become depressed when they compare themselves with thin models and cannot attain the same thinness. This depression can be the first step to eating disorders such as anorexia and bulimia that can lead to dramatic consequences and even to death. For instance, in 1996 researchers from the international ad agency Saatchi and Saatchi discovered that “advertising media may adversely impact women's body image, which can lead to unhealthy behavior as women and girls strive for the ultra-thin body idealized by the media” (“Eating Disorders”).
Advertising is the powerful tool that uses different tricks and stopping powers to catch people's attention. It influences behaviors of adults as like as children’s ones. However, children cannot think critically as adults and evaluate the ads and do not realize the real purpose of advertising by taking its appeals as serious values. Because of this fact, parents and educators should explain, teach and discuss different types of ads with children with a purpose to safe them from harmful and dangerous impacts that advertising can have on them.
References:
Strasburger, C. Victor. “Children, Adolescents, and Advertising Committee on Communications.” Pediatrics 118 (2006): 2563-2569. Retrieved December 28, 2008, < http://pediatrics.aappublications.org/cgi/content/full/118/6/2563 >
“Television's Influence on Children's Diet and Physical Activity.” J Dev Behav Pediatr (1989): 176-80. Retrieved December 27, 2008, < http://www.ncbi.nlm.nih.gov/pubmed/2768484?dopt=Abstract >
Lehigh University (2008, November 29). “Ban On Fast Food TV Advertising Would Reverse Childhood Obesity Trends, Study Shows.” ScienceDaily. Retrieved December 28, 2008, < http://www.sciencedaily.com/releases/2008/11/081119120149.htm >
University of Florida (2007, June 28). “Outdoor Alcohol Ads Boost Kids' Urge To Drink.” ScienceDaily. Retrieved December 28, 2008,
“Eating Disorders: Body Image and Advertising.” Eating Disorders Community. Retrieved December 22, 2008,
Only on TV, children are exposed to 40 000 ads per year and learn behaviors that can be harmful for them (Strasburger). For example, children obesity is one of the problems that caused by fast-food advertising. This was proved from examination of children from 3 to 8 years old that they ask for junk-food as many times as they have seen television advertising of this food (“Television's Influence”). The study conducted by researchers from the National Bureau of Economic Research undoubtedly demonstrates that a ban of fast-food advertising will help to lower the percentage of overweight children by 18 percent in the United States (Lehigh University). Another negative effect of advertising on children is the increasing alcohol consumption. Even though advertisers claim that alcohol ads can influence only people who already drink and cannot prompt children to drink, researchers found strong correlation between increasing child’s consumption of alcohol products and alcohol advertising (University of Florida). Also they found that due to advertising, children have the positive attitude towards alcohol consumption.
Next negative point about advertising is child’s smoking. Many studies demonstrate that children’s smoking is tied with tobacco advertising. Also children who exposed to tobacco ads have more change to be smokers as adults (Strasburger).
Advertising that portrays good-looking and very thin females as the model of beauty influence young girls’ perception about themselves and their appearance. According to a study “69% of girls […] said that magazine models influence their idea of the perfect body shape” (“Eating Disorders”). Children, especially, girls become depressed when they compare themselves with thin models and cannot attain the same thinness. This depression can be the first step to eating disorders such as anorexia and bulimia that can lead to dramatic consequences and even to death. For instance, in 1996 researchers from the international ad agency Saatchi and Saatchi discovered that “advertising media may adversely impact women's body image, which can lead to unhealthy behavior as women and girls strive for the ultra-thin body idealized by the media” (“Eating Disorders”).
Advertising is the powerful tool that uses different tricks and stopping powers to catch people's attention. It influences behaviors of adults as like as children’s ones. However, children cannot think critically as adults and evaluate the ads and do not realize the real purpose of advertising by taking its appeals as serious values. Because of this fact, parents and educators should explain, teach and discuss different types of ads with children with a purpose to safe them from harmful and dangerous impacts that advertising can have on them.
References:
Strasburger, C. Victor. “Children, Adolescents, and Advertising Committee on Communications.” Pediatrics 118 (2006): 2563-2569. Retrieved December 28, 2008, < http://pediatrics.aappublications.org/cgi/content/full/118/6/2563 >
“Television's Influence on Children's Diet and Physical Activity.” J Dev Behav Pediatr (1989): 176-80. Retrieved December 27, 2008, < http://www.ncbi.nlm.nih.gov/pubmed/2768484?dopt=Abstract >
Lehigh University (2008, November 29). “Ban On Fast Food TV Advertising Would Reverse Childhood Obesity Trends, Study Shows.” ScienceDaily. Retrieved December 28, 2008, < http://www.sciencedaily.com/releases/2008/11/081119120149.htm >
University of Florida (2007, June 28). “Outdoor Alcohol Ads Boost Kids' Urge To Drink.” ScienceDaily. Retrieved December 28, 2008,
“Eating Disorders: Body Image and Advertising.” Eating Disorders Community. Retrieved December 22, 2008,
пятница, 26 декабря 2008 г.
Body Image and Advertising
At present, advertising is powerful enough to influence and change adult’s behavior and it is not surprising that it can more easily change children’s perception about world and their role in it. One of negative ways how advertising influence children is the way of shaping their views about their appearancies and bodies that is mostly resulted in the dissatisfaction and eating disorders.
According to the article “Eating Disorders: Body Image and Advertising”, most of commercials promote mainly the beauty and its importance in woman’s and girl’s life. For instance, the study that examined toy advertising illustrates that “50% of commercials aimed at girls spoke about physical attractiveness” (“Eating Disorders: Body Image and Advertising”). With a purpose to “drive product consumption”, advertisers “normalize unrealistically thin bodies” images in ads that surround girls in modern society. All these images can lead to harmful consequences such as exercising abnormal diets, smoking, different eating disorders and anxiety. “The number one wish for girls ages 11 to 17 is to be thinner, and girls as young as five have expressed fears of getting fat. Eighty percent (80%) of 10-year-old girls have dieted” (“Eating Disorders: Body Image and Advertising”).
Although “body image” is the main prerogative of girls, nowadays boys also show their dissatisfaction of their bodies. Boys begin to worry about “their physical appearance as advertising […] raise the standard and idealize well-built men” that lead to “increase in obsessive weight training and the use of anabolic steroids and dietary supplements that promise bigger muscles or more stamina for lifting"(“Eating Disorders: Body Image and Advertising”). Because of the fact that commercials which promote and emphasize “unattained perfect body image” can be found everywhere, we need to realize and understand their harmful consequences on children and teach them to think about ads critically.
According to the article “Eating Disorders: Body Image and Advertising”, most of commercials promote mainly the beauty and its importance in woman’s and girl’s life. For instance, the study that examined toy advertising illustrates that “50% of commercials aimed at girls spoke about physical attractiveness” (“Eating Disorders: Body Image and Advertising”). With a purpose to “drive product consumption”, advertisers “normalize unrealistically thin bodies” images in ads that surround girls in modern society. All these images can lead to harmful consequences such as exercising abnormal diets, smoking, different eating disorders and anxiety. “The number one wish for girls ages 11 to 17 is to be thinner, and girls as young as five have expressed fears of getting fat. Eighty percent (80%) of 10-year-old girls have dieted” (“Eating Disorders: Body Image and Advertising”).
Although “body image” is the main prerogative of girls, nowadays boys also show their dissatisfaction of their bodies. Boys begin to worry about “their physical appearance as advertising […] raise the standard and idealize well-built men” that lead to “increase in obsessive weight training and the use of anabolic steroids and dietary supplements that promise bigger muscles or more stamina for lifting"(“Eating Disorders: Body Image and Advertising”). Because of the fact that commercials which promote and emphasize “unattained perfect body image” can be found everywhere, we need to realize and understand their harmful consequences on children and teach them to think about ads critically.
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